think
piece actionable bold frictionless quality partnership

Qualitative research reimagined.

Frictionless
qualitative
research.

Adaptive moderating and fielding solutions
We anticipate and manage any problem.

Smart, useful reports created by on-staff analysts
We translate detail into insights and recommendations.

True consulting born from strong relationships
We invest the time to know your needs and work together for success.

Focused
We pay attention to what matters – your success.
We keep our eyes on your needs: answering key questions and providing targeted advice.

Flexible
We know the world of research changes on a dime – so do your needs.
We are there with you: fitting all the shifting pieces together, revealing the big picture.

Bold
We use our broad experience to take your research beyond the ordinary.
We think beyond the status quo: partnering to forge clear research objectives, adapting moderation and fielding to meet any challenge, delivering insightful, actionable reports.

Solutions
designed to
move you forward.

A team
of qualitative
experts who get
to know you
and your project.

Creativity born
from experience.

Thinkpiecers bring diverse real-world experience to our work in market research: medicine, technology, engineering, advertising, business, hospitality, academics, law, publishing, and social science.

Such varied experience serves us well in our work across industries.

Healthcare

Healthcare

Finance

Finance

Retail

Retail

Automotive

Automotive

Tech

Tech

Energy

Energy

CPG

CPG

Entertainment

Entertainment

Hospitality

Hospitality

We speak your language.
We take your research beyond the ordinary.

Bonnie Dibling
Owner, Lead Researcher

Bonnie’s innate and immediate ability to create real, genuine connection to people and her unflinching delivery of actionable simplicity in complex business situations have made her a sought-after consultant for clients across industries since 1999. She believes an honest conversation based on real human connection uncovers latent drivers behind consumer behavior, and knows the power behind the insights it can produce.

Bonnie also believes the qualitative research industry can be better – more streamlined and with less executional headache. Bonnie’s vision is Thinkpiece’s mission: Deliver unparalleled insights through a frictionless qualitative process. Since 2013, she and her unmatched team of experts are leading the way to a new qualitative experience for clients.

John Dibling
Owner, Lead Technology Researcher

John possesses a unique combination of creative, emotional and analytical skills.  John comes to Qualitative Research after 15 years as a Director of Software Engineering.  As a BDM and technology lead who designed and created the software behind the world’s stock and options exchanges, John has yet to find a topic too technologically dense for him to study.  Far from being the stereotypical engineer, John’s warm, engaging personality sets clients and respondents alike at ease.  John’s ability to listen and understand the shifting needs of a previously unexplored topic make him especially able to pivot and guide a study to success.

John is a rising star in the world of ultra tech-dense research for major technology companies, but is also able to connect with respondents on consumer topics – anything from slushes to restaurant choices.  John can adapt to any topic, and brings the same level of interest and passion for clear results to each engagement.

David Warner
Manager, Research and Operations

David is a scholar of behavior. From his BA in Cultural Anthropology to RIVA moderator training, he is always hungry for more knowledge about what drives people. His diverse work background serves him well in market research:  He worked in the retail, legal, hospitality and restaurant industries. He was an intern for the prestigious Disney World College Program, where he was taught management, hospitality and guest service by one of the top names in the industry. David pairs his broad-based work experience with seven years of experience working in international and domestic market research in largely a qualitative capacity, with some quantitative experience as well. David uses his broad training to help clients to achieve their best possible outcomes.

Kip Brown
Executive Moderator

Kip’s ability to listen and understand business needs is what sets him apart from other moderators and consultants, and his sincerity and professionalism are evident in everything he does.  Kip brings a wealth of experience to Thinkpiece. He’s managed multi- million dollar businesses, developed some of the world’s most respected brands and mentored business, industry and financial leaders.  He’s become a trusted friend and respected consultant to the many he serves.  As an Executive Moderator, Kip has led the research for a wide range of business, financial and industrial clients across an equally wide range of issues and topics.  Kip is known for his ability to talk to anyone and set them at ease – from farmers to C-suite executives with fortune 500 companies.

Alisha Carti
Senior Moderator

Alisha’s clients rely on her combination of smart, relevant research coupled with her positivity, optimism and passion.  A trusted consultant and friend to her clients, Alisha’s deep knowledge of their business needs leads to straightforward guidance, and ensures useful insights with each project. Alisha’s 18+ years of experience span industries – healthcare, consumer products, cultural and B2B.  She uses her robust qualitative toolkit to talk to anyone from Physician Key Opinion Leaders curing diseases to consumers developing museum exhibitions.  Her insightful investigative skills, initiative and focus provide client teams with a seamless experience.

Kristen Balisi, M.A.
Senior Analyst

Kristen has been paying close attention to words and the writing process for years.  She knows that how you say something is just as important as what you say.  A background in academia honed her skills: quickly absorbing large amounts of information, discerning patterns and key points, clearly structuring arguments based on evidence.  Those years in the academic world also gave her a strong aversion to dry, fussy language that only serves to thwart real communication and understanding.  She brings strong analysis and a direct, vibrant style to her report-writing so the answers to your business questions are grounded, comprehensible, and meaningful.

Liz Ezell, M.A.
Analyst

Liz’s analysis and writing is guided by finding clarity amidst the details. The wealth of color and context provided by qualitative methods requires the kind of sorting, sifting, and careful attention to underlying meanings to reveal themes and patterns that her advanced social science training provides.  Ever mindful of her audience, Liz’s goal is to then make those themes and patterns meaningful through engaging reports balancing clear, specific, and concise text with creative visuals to provide useful insights.

Colleen Langdon
Analyst

Colleen’s innate curiosity of people and their behaviors leads to her passion for discovering the “why” behind the “what”.  She loves crafting reports to represent the voice of the consumer, telling their story and relaying what matters most to them. In addition to her analytical background, Colleen is a RIVA trained moderator. She doesn’t just write reports and discussion guides; she uses this combination of skills to guide a conversation to the heart of the matter and uncover actionable insights. Colleen has honed these skills across a variety of industries including healthcare, restaurant & hospitality, CPG, and telecom among others.

Samantha Clark
Operations Coordinator

Samantha comes from a fast-paced restaurant industry background. She is skilled at handling multiple complex priorities in an ever-evolving environment. Samantha is solution focused, detail oriented, and thrives on open communication. With her years of customer service experience, she enjoys interacting with people and believes in building lasting relationships.

Laura Szuberla
Executive Assistant, Office Manager

Laura is a “people person” whose strength lies in building and maintaining relationships.  Her natural ability to connect with people allowed her a successful career as an Account Manager in pharmaceutical sales.  At Thinkpiece, she is the perfect liaison between client and business.  Whether she’s behind the scenes managing Thinkpiece’s office or assisting a client with research questions she is able to quickly provide answers to customers’ needs.

Bonnie Dibling
John Dibling
David Warner
Kip Brown
Alisha Carti
Kristen Balisi, M.A.
Liz Ezell, M.A.
Colleen Langdon
Samantha Clark
Laura Szuberla

Contact us.

1116 North Avenue, Batavia, Illinois 60510
630.740.9778